Your Local Rockwell Rep

A common question my students ask is about who should they call to purchase Allen-Bradley Software and Hardware.

To address this I send them a link to Rockwell's website, which will allow them to look up their local Rockwell representative or distributor. These reps can help them with the following services:

  • Provide demo copies of software either on CD, via download, or via Temporary Activation
  • Quote them a price on programming software, both digital and physical options
  • Check stock and sell Rockwell hardware and software
  • Answer many customer questions without requiring a Rockwell contract
  • Process repairs and warranty replacements

I also mention to students that they should let their local representative know that the products they are purchasing will be used exclusively for education (and not for production).

In many cases they will be able to get “special pricing” because of that, and there may even be “starter packs” available, which combine many products into a bundle at a reduced price.

Note: I like to say that starter packs are not “keep going packs,” and typically can only be purchased once per customer.

That said, let's take a look at Rockwell's new and improved distributor look up tool:

1) Stating at (which redirects you to,) you first want to mouse over the Sales and Partners link:

2) Next, in most countries you'll want to select “Distributors”

3) Here your browser may ask to share your current location with Rockwell, so it can automatically fill in your address. In this example I chose block.

4) Next, enter in your address or zip code, modify the search distance if desired, and then click on “Find Distributors.”

5) You should now see the results page with any locations within the search distance located on the left:

6) Here, I'll select the closet distributor, which takes me to a page detailing it's locations, addresses, and phone numbers as seen below:

If you'd like to watch a video demonstration of the above, check out Episode 17 of The Automation Minute Season 4 below:

I hope you've found the above information on how to find your local Rockwell Automation representative helpful.

If you have any questions or would like to comment on the above article please feel free to click on the “post a comment or question” link below.


Shawn Tierney
Automation Instructor and Blogger

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Shawn Tierney

Shawn began sharing automation news and know-how online in 1996 when he launched his first BBS. Then in 1999 he moved to the internet launching, which he later renamed In 2013 he moved his automation efforts to a new website,, which has since become the most popular independent industrial automation blog on the web.

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