Since launching in 2013, Insights In Automation has provided millions of electricians, technicians, and engineers worldwide with helpful insights on how to use and troubleshoot industrial automation products and applications.
On the media side of our business, we’ve found the sponsorship model to be the most effective in providing our vendor partners the most impactful results for their marketing dollars.
While “image ads” and paid “press releases” may receive more overall public “impressions” (like our YouTube thumbnails which received over 9 million impressions in 2023,) there’s no arguing that having actual industry professionals read, listen, or watch several minutes of content dedicated to your product is worth many times the sub $1 per person cost of our sponsorships.
And by sponsoring content with us, you’re guaranteed to reach the internet’s most dedicated industrial automation audience of electricians, technicians, and electrical engineers who are uniquely interested in your industrial automation products, features, and applications.
Averaging over 52K page views and 32K unique visitors per month in 2023, The Automation Blog continues to be the world’s leader with both it’s popular article and videos series, providing its audience with the latest industrial automation news , interviews, and product how-to’s authored by industry veterans and covering vendors big and small.
On the education side of our business, we train and educate industrial automation users through our affordable instructor supported online and virtual courses at TheAutomationSchool.com, as well as through our in-person hands-on training held in our learning center at our Insights In Automation offices
Sponsorship Opportunities and Content Categories
Advertising on The Automation Blog (IA How To’s)
Advertising on TheAutomationBlog.com itself is a great way to get your products in front of our audience.
We currently offer two types of advertisement opportunities on TheAutomationBlog.com itself:
– Image Ads
– Sponsored Posts
To learn more about each option, including the cost of each, please check out the most recent issue of our media guide:
We also offer a variety of options to reach our audience through our popular video and podcast series as detailed below.
Making Guest Appearances on our Popular Automation Shows:
On our “guest focused” series of shows we invite vendors on to present on and/or demonstrate their products, or to chat about them and technology in general. These guest appearances fall into two categories, Standard and Premium.
Guest appearances that focus primarily on products are released as episodes of our #1 hit show, The Automation Podcast, which had over 150K listens/views/downloads in 2023, making it the hottest industrial automation show and podcast on the planet!
Guest appearances that focus primarily on discussing products and technologies informally via webcams are released as episodes of our Automation Tech Talk series.
For more information about becoming a guest on one of our shows, and for sponsorship pricing, please grab the latest copy of our Media Guide here.
Note: All appearances are pre-recorded using either Microsoft Teams or Streamyard
Sponsoring First Looks, Tech Tips, and In-depth How-To’s:
Our short bite-size videos that include unboxings, quick tips, and short first and second looks are released as episodes of The Automation Minute and Automation Tech Tips.
Our longer videos that include in-depth how to’s are released as episodes of our The Automation Show (IA How To) series.
As both series typically deal with new products, we do require all vendors provide us with a complimentary and private “train the trainer and Q & A” session to insure our efforts are focus on your product and the features you feel are most important for us to demonstrate.
For more information about having us feature one of your products on our shows, and for sponsorship pricing, please grab the latest copy of our Media Guide here.
Note: Sponsorship options include the ability to preview and provide feedback on the episode prior to the video is finalized, as well as show statistics, and promotion copies of the video for use on your own websites and social media.
Sponsoring the Automation News Show and Headlines:
Over the last two years we have produced over 250 industrial automation news and headline episodes, and for our 2025 season we are looking for vendor so sponsor this years coverage. Interested parties should contact us directly using the form below:
Have a question?
Please us the below form to get in touch with us if you have a question about advertising with us, or sponsoring our shows:
*Please note that all “off topic” questions (i.e. tech support, solicitation, etc.) submitted using the above form will be discarded.
To Contact Us about other topics please visit http://www.InsightsInAutomation.com/contact
Note: Insights in Automation retains all “editorial rights” and copywrites for all shows and and other content it produces through sponsorships, including interviews and guests appearances.
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